Lester dela Cruz Creative (Copy)
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FRMS Success Story

For this project, I spearheaded the entire visual campaign from start to finish. I travelled to various states to capture both photography and video testimonials. After all the content was captured, I came up with the creative direction to use angles and our brand colors to promote movement and success. The Success Story campaign consisted of a 20'x40' trade show booth, landing pages, email campaigns, flyers, rack cards, eBook and videos..

FRMS Tradeshow Booth

NAA is the largest tradeshow for the multi-family industry. This is where we showcased our Success Story. I worked directly with our printer to ensure everything was on-brand and perfect for our representatives.

 

Success eBook

This interactive book was the foundation of the campaign as it housed detailed testimonials and call-to-actions. The Success book set the key visuals and standards across all channels. 

Rack Cards

Handouts

Videos

All videos were shot on a 5D Mark III and 5D Mark II for A and B roll (respectively).  Audio was recorded via Tascam DR-60 and Sennheiser Wireless Lav mic. All footage was put together in Final Cut Pro X.