Lester dela Cruz Creative (Copy)
IMG_20140423_093605 2.jpg

FRMS Success Story

For this project, I spearheaded the entire visual campaign from start to finish. I travelled to various states to capture testimonials through still photography and video. After all the content was captured, I came up with the creative direction to use angles and our brand colors to promote movement and success. A 20'x40' trade show booth, landing pages, email campaigns, flyers, rack cards, eBook and videos were created to promote the campaign.

FRMS Tradeshow Booth 2014

NAA is the largest tradeshow for the multi-family industry. This is where we showcased our Success Story.

 

Success eBook

This interactive book was the foundation of the campaign as it housed detailed testimonials and call-to-actions. With the vast amount of content, typography and layout were key. 

Rack Cards

Handouts

Videos

All videos were shot on a 5D Mark III and 5D Mark II for A and B roll (respectively).  Audio was recorded via Tascam DR-60 and Sennheiser Wireless Lav mic. All footage was put together in Final Cut Pro X.