test-APN-NAA-2018-pre-show-eblast-V5.gif

Email Campaigns

Apartments.com Tradeshow

This was a pre-show eblast to promote the largest tradeshow of the year.

Community Messenger

This was an animated gif that was introducing the latest resident retention tool we launched. This pre-eblast was to help excite our sales team.

I designed the logo icon and word mark. The chat bubble represents the ability to communicate with residents and the "CM" represents the product. The icon is unique and visible.

Map Search

This is a weekly email update that goes out to our sales team. This animated gif subtly changes between the new screens to add interest.

Customer Presentation

This is another weekly email update that goes to our sales team. The screen rotates and shows a sneak peek at what they are going to get. With the piece being predominantly blue the design lends itself to focusing on the CTA button.

Back to school branded gear

I worked directly with our email team to come up with this concept of populating the branded gear one-by-one. I shot, edited and then created the animated gif using Adobe Lightroom and Adobe Photoshop, respectively.

Holiday eblast

I chose to do a vector-style graphic to help make the graphic more inviting. The subtle lights fading on and off is what makes this animated gif pop.

30 Days of Gifting

In this holiday campaign, I wanted to use bokeh and lights in a more cinemagraph fashion to entice the viewer.

March promotion

I planned to have the animation populate one product at a time and serve as the background.